Privacy Policy

1. Who We Are

Golden Memorial is an insurance agency operated by Martin Eichhorn and Associates, representing Lincoln Heritage Life Insurance Company. We are licensed to sell life insurance and final expense coverage in multiple states.

When you contact us, request a callback, or fill out any form on this website, you are communicating with Martin Eichhorn's licensed insurance agency.

2. What Information We Collect

We collect only what we need to serve you:

• Contact information: Name, phone number, email address, city/state
• Interest details: What type of coverage or service you're asking about
• Communication preferences: Best time to call, preferred language
• Application information: Only if you choose to apply for coverage (age, health status as required by the insurance application)

We do NOT collect: Social Security numbers through this website, bank account numbers, credit card information, or medical records.

3. How We Use Your Information

We use your information for exactly these purposes:

• To contact you about your request (callback, consultation, enrollment inquiry)
• To provide insurance quotes and explain coverage options
• To process insurance applications (only with your explicit consent)
• To send follow-up information you requested
• To comply with state insurance regulations and licensing requirements

4. Text Messaging (SMS)

If you provide your mobile number and consent to text messaging:

• We may send appointment reminders, follow-up messages, and policy servicing communications
• Message frequency varies based on your needs (typically 2-4 messages per month for active clients)
• Standard message and data rates may apply
• You can opt out anytime by replying STOP
• For help, reply HELP
• We comply with A2P 10DLC messaging regulations for business texting

5. Cookies & Website Tracking

This website uses basic analytics to understand how visitors use our site (pages visited, time on site, device type). We do not use invasive tracking, retargeting ads, or third-party marketing pixels. Your browsing activity is not sold or shared with advertisers.

6. Data Security

We use industry-standard security measures to protect your information:

• HTTPS encryption on all pages
• Secure server hosting
• Limited access to customer data (only Martin and authorized team members)
• Regular security reviews

7. Your Rights

You have the right to:

• Request a copy of the information we have about you
• Request correction of inaccurate information
• Request deletion of your information (with exceptions for insurance regulatory requirements)
• Opt out of marketing communications at any time

To exercise any of these rights, contact us directly at Martin@eichhorngroup.com or call (224) 578-2989.

8. Children's Privacy

This website and our services are not directed to children under 13. We do not knowingly collect information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.

9. Changes to This Policy

We may update this privacy policy as our services evolve or as regulations change. Any significant changes will be posted here with a revised date. We encourage you to review this page periodically.

10. Contact Us

If you have any questions about this privacy policy or how we handle your information:

• Email: Martin@eichhorngroup.com
• Phone: (224) 578-2989
• Business: Martin Eichhorn and Associates / Golden Memorial

Last updated: May 2026